What exactly Search Engine Optimization (SEO) is ?

Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content. Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.

Topics Covered

Search Engines & Basics

  1. What are Search Engines and Basics?
  2. How Search Engines works?
  3. Popular Search Engines.
  4. Crawlers / Spiders
  5. Visibility on Search Engines

Websites & Basics

  1. What is Website?
  2. Working of Websites.
  3. Details about HTTP, HTTPS & FTP.
  4. How to register Site?
  5. Hosting of site?
  6. Domain Extensions and Sub-Domains
  7. HTML Basics
  8. Schema.org

Keyword Research & Analysis

  1. What is Keyword?
  2. What is Keyword Density?
  3. Various types of Keywords.
  4. Google trends
  5. Keyword Proximity
  6. Keywords Research & Analysis
  7. Google Sandbox effect

On Page Optimization

  1. Meta Tag Optimization
  2. Image optimization
  3. Creating/uploading Robots file
  4. Creating/uploading HTML & XML Sitemap
  5. Bold & Italic Tag
  6. What is Page Rank?
  7. 404 Error Redirects
  8. 301 / 302 redirection
  9. Competitor analysis
  10. Pre/post-website analysis
  11. Alexa report
  12. Some Common SEO tools & plug-ins
  13. Anchor Text
  14. Heading tag

Off Page Optimization

  1. Blog Creation & Posting
  2. Article Submission
  3. Search Engine Submission
  4. Directory Submission
  5. Free Classifieds
  6. Forum Postings
  7. Social Bookmarking
  8. Documents / PPT & PDF Sharing
  9. Image Submissions
  10. Press Releases Submission

Algorithms & Updates

  1. What is Google Panda?
  2. What is Google Penguin?
  3. Google Rank Brain
  4. Google Humming Bird
  5. Query Deserve Freshness Algorithm
  6. Canonical Links
  7. What are Site Links?

Advance SEO Tools

  1. IIntroduction to Google Analytics
  2. Creating/uploading Google Analytics code
  3. Google Analytics Cookies
  4. Admin Section in Google Analytics
  5. Dimensions & Metrics
  6. Various reporting tabs
  7. What are Sessions, bounce rate, new v/s returning users ?
  8. Acquisitions from various channels, medium & sources.
  9. Custom Reporting in Google Analytics
  10. Goals & Funnels in Google Analytics
  11. Applying filters in google analytics
  12. Email Tracking in Google Analytics
  13. Conversion Tracking in Google Analytics
  14. What are Annotations in Google Analytics?

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