What is Search Engine Marketing (SEM)?

Search Engine Marketing a process of increasing the visibility of your website on the web using paid platforms. You have a lot of paid platforms like Google Adwords, Bing AdCentre, Facebook Adv, LinkedIn Advertising, YouTube Video Advertising and many more.  The reason why people go for paid advertising is instant results, branding & lead generation.


Google Adwords Certification Covered which is a globally recognized Certificate

Campaigns Covered

  1. Google PPC Campaigns
  2. Linkedin Campaigns
  3. Facebook Campaign
  4. Youtube Advertising


Google PPC Course

Adwords Account Setup
Creating Adwords Account
Adwords Interface Tour
Adwords Dash Board
Billing in Adwords
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Social settings (Display Only)
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Search Terms
Columns Customization
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Contextual Targeting Tool
CPC Bidding and CPM Bidding
Conversion Tracking
Website Optimizer
A/B Testing
Conversion Tracking
Dimensions Reports
Multi User Access

Youtube Video Campaign Course

An introduction to YouTube
How to optimize your YouTube channel
How to gain more youtube views & subscribers successful
How to optimize & leverage youtube videos
How to work with your youtube audience
Youtube Ad Formats Supported
Youtube Analytics & Insights
Video Manager
Youtube Video Dashboard
Video Bidding CPV(Cost Per View )
The ground rules; the major do’s and don’t about creating your YouTube presence
How it works – the basics
How it works – the advanced and little known features
Content – what, why and when to publish it on YouTube
Building your brand on YouTube
The important of the written word to promote video
Driving visitors to your website through YouTube
Embedding and distributing video for commercial gain
YouTube and legal implications
The sector in which you operate and YouTube trends

Facebook Course

An introduction to Social Media and Facebook in particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major do’s and don’t about creating a business profile on Facebook.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Facebook
Getting your message across on Facebook
Building your brand on Facebook
Connecting and research with Facebook
Creating new customers and keeping them
Driving visitors to your website through Facebook
Enhancing your Facebook activity
Direct communication with your Facebook ‘friends’
Generating leads through Facebook for offline follow-up
Essential third party tools and applications
Facebook and legal implications
Your company on Facebook
Your competitors on Facebook
The sector in which you operate and Facebook trends
Achieving your company/organization goals on Facebook

Linkedin Course

Introduction to LinkedIn
Why LinkedIn is key and its place in the social media and business worlds
Setting your LinkedIn strategy
Getting your Settings right for you
How it works – the basics
How it works – the advanced and little known features
Etiquette on LinkedIn
Getting your message across on LinkedIn
Building your brand on LinkedIn

Creating the right profile: the cornerstone of your LinkedIn activity
Developing your profile to attract new prospects and clients as well as acting as “social proof” for referrals and word of mouth
Developing your network to increase your reach and visibility
Methods and approaches to extend your network
Using the advanced search facilities to find new potential prospects and target new business
Raising your profile and marketing yourself, your company and services
Developing and raising your profile to set you apart from the competition on LinkedIn
Updates: how to use them best without re-inventing the wheel
Groups: participating sensibly and establishing your own
Recommendations, messaging, endorsements and other on site tools
Company tools and coordinating activities
Setting up, expanding and promoting the all important Company Pages
Company Page Products and Services examined
Using the Company Updates and Follow buttons

LinkedIn for General business and marketing use
LinkedIn for Sales & Business Development
LinkedIn for Recruiters
Unlocking the Corporate Marketing Opportunities on LinkedIn
LinkedIn as a tool for Jobseekers (Outplacement focus)