We use a multi-channel approach to attract high-quality leads for your business. By leveraging SEO, PPC, content marketing, and social media, we ensure your business reaches the right audience. Our team creates engaging and valuable content that attracts and nurtures leads, optimizing each step of the customer journey. With conversion rate optimization techniques, we turn potential leads into loyal customers, driving business growth. Lead generation is the process of generating leads for your business. It can be created for various purposes such as list building, email list acquisition, and most importantly, sales leads. Lead generation comes from various sources such as the internet, phone calls, and advertisements. They can also be generated through social media platforms, such as Facebook, Twitter, Instagram, TikTok, YouTube, etc.
We will show you how the combination of lead generation and lead management is often used to move leads through the purchase cycle to ultimately leave you with more sales.
Types of Lead Generation
There are several different types of leads based on how qualified and what lifecycle stage they’re in.
Marketing Qualified Lead (MQL)
A marketing qualified lead is a contact who has engaged with your marketing efforts but are not ready to receive a sales call. An example of an MQL is someone who has performed a voluntary action such as submitting their contact information, adding an e-commerce item into a shopping cart, or repeatedly visiting a website.
Lead generation starts a relationship between you and your potential paying customer. Using inbound marketing strategies such as lead generation will create an audience and convert those visitors into leads for your sales team.
Creating a list of potential customers can be difficult completely organically and that’s where lead generation comes in. Lead generation can single handedly be the most effective way to grow your business. Without new leads, there is now customer growth which leads to stagnate business. Your business’ success depends on your ability to generate leads and then close those leads.
Mediums Used for Lead Generation
A study conducted in 2015 revealed that email is the most-used channel for lead generation. This is a great option for people who already know your brand and already signed up a product or service. Within your email your CTA will want to be eye-catching and compelling to grab your viewers attention.
You can use paid ads to get people to take action and visit your landing page. The ad you will be using has to be crystal clear in what you want the viewer to do (visit the landing page). Usually ads will have an offer attached to them to persuade the viewer to click.
Social media has so many options for a user to open a landing page. There are actions such as bio links, swipe up on Instagram stories, Facebook buttons, LinkedIn button etc. Using these multiple options to make a viewer/follower land on your landing page will increase your CTR.
Creating content can be a great way to lead viewers to your landing page. Creating free information for website visitors can be very useful for you and the visitor. You will want your content to include CTA’s that are throughout your content. Ultimately, investing in good content can result in good leads.
Product Trials/Free Offer
It is true that everyone loves free stuff. It is also true that nothing is free because even though you offer a free trial or product, you’re still collecting a potential customer’s information. Once a prospect uses a product you can persuade them with additional offers.
Lead nurturing is the process that involves regularly contacting the potential buyer to keep their information up-to-date. This step helps the Lead Manager to improve the customer’s knowledge and experience during the buying process. Some of the benefits of lead nurturing include:
- Building your business’ reputation
- Identifying your consumer’s needs
- Obtaining important feedback
Lead nurturing can result in pushing a lead down a sales funnel to convert into a sale.