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How to do Google Ads Financial Services Verification?

Financial services’ content on Google Ads is subject to several regulations and restrictions imposed by Google. Advertisers therefore are required to get verification in order to promote their ads. In this blog, we will explain in-depth about Google Ads’ financial services verification and show you how to apply for one.

What is Google Ads financial services verification?

Google Ads financial services verification is a must for advertisers who intend to advertise ads related to all types of financial services that are subject to its policy. However, before taking this verification, advertisers also have to pass the “advertiser verification program”, which means that they will need 2 types of verification in order to promote their ads.

What is Google Ads financial services verification

Google Advertiser verification

Google requires advertisers to pass the “advertiser verification” to run certain types of Google ads, especially those related to sensitive topics like financial services, health, and games. This step aims at verifying the business, services and products, making sure that they don’t show any signs of ad fraud or scams.

In order to obtain this certification, advertisers will need to provide specific information about the type of financial services they are offering. Google then checks if advertisers hold the necessary and relevant licenses to provide these services or not  You can read more about this verification here.

Google Advertiser verification

Just like LegitScript certification for medical content, Google Ads financial services verification is a necessary process for advertisers seeking to promote financial services in specific countries. First required in the UK in 2021, it has now become a prerequisite for all advertisers running campaigns including keywords related to mortgages, pensions, investments, and so on. To get this verification, you either have to prove to Google that you are an authorized company or you need to successfully apply for an exemption from the verification. However, the first option is easier and more common to take. This certification involves supplying details about the nature of the financial services they offer, their licensing status, and registration numbers, among other particulars.

What are Google Ads’ policies for financial services?

According to Google, when you advertise financial products and services, you have to comply with the rules in the places where your ads appear. In other words, your ads are subject to local law imposed by the state and local countries or countries where the ad targets. Here is the overview of Google Ads’ policies for financial services that advertisers are subject to.

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