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Understanding G2 Financial Services Verification for Advertisers

What is G2 Financial Services Verification?

G2 Financial Services Verification is a process managed by Google’s partner, G2 Risk Solutions, to ensure advertisers promoting financial services are legitimate and comply with regulations. It helps to protect users from encountering misleading or fraudulent ads.

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Who Needs G2 Verification?

G2 verification applies to advertisers in two main categories:

  • Financial Services Advertisers: This includes banks, investment firms, insurance companies, and any entity offering financial products or services.
  • Exempt Advertisers: Even businesses not directly offering financial services may need verification if their ads target users likely seeking financial products (e.g., search engines, legal services).

There are exemptions for certain entities, such as government bodies, and some financial service providers with specific regulatory exemptions.

The G2 Verification Process

The verification process involves submitting an application to G2 Risk Solutions. They will assess your eligibility based on:

  • Authorization: Are you licensed or registered by the relevant financial services regulator in your target country?
  • Exemption: Do you qualify as an exempt advertiser (non-financial targeting financial users or exempt financial service provider)?

Following a successful application, you’ll receive a unique G2 code. This code is used when applying to Google to advertise financial services.

Benefits of G2 Verification

G2 verification offers several advantages:

  • Compliance: Ensures adherence to Google’s financial services advertising policies.
  • Trustworthiness: Signals legitimacy to users searching for financial products.
  • Wider Reach: Allows you to target users interested in financial services.

Resources for G2 Verification

For more information on G2 Financial Services Verification, you can refer to the following resources:

  • G2 Risk Solutions: [G2 Financial Services Verification ON G2 Risk Solutions g2risksolutions.com]
  • Google Support:
    • About India Financial Services Verification: [About India Financial Services Verification ON Google support.google.com]
    • About Italian financial services verification: [About Italian financial services verification ON Google support.google.com]

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