Digital Marketing

What is Digital Marketing ?

Digital marketing has been a cover term for marketing of products or services marketing using internet medium, on various internet accessing devices which includes laptops, smartphones, tablets and more.

Digital marketing activities which consists of search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), email marketing and any other form of digital media.

Job Opportunities

  • Marketing Campaign Manager
  • Digital Marketing Analyst
  • Social Media Expert
  • Web Marketing Advisor
  • Internet Marketing Consultant
  • Online Marketing Manager
  • Web Marketing Analyst
  • Online Marketing Executive

Course requirements

  • Sales and Marketing Professionals
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media, …) Professionals
    Students
  • Anyone interested in building career in Digital Marketing

Advantages with Us

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free WI-Fi
  • Get assistance in certification programs
  • Learn from industry experts.

Topics Covered

1. Search Engine Optimization (SEO)

  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
  • To know more Details about SEO.

2. Content Marketing

  1. Content Marketing Overview and Strategy
  2. Content Marketing Channels
  3. Creating Content
  4. Content Strategy & Challenges
  5. Image Marketing
  6. Video Marketing
  7. Measuring Results

3. Web Analytic’s

  1. Introduction
  2. Navigating Google Analytics
  3. Sessions
  4. Users
  5. Traffic Source
  6. Content
  7. Real Time Visitors
  8. Bounce Rate%
  9. Customization
  10. Reports
  11. Actionable Insights
  12. Making Better Decisions

4. Social Media Optimization (SMO)

  1.  What is Social Media?
  2. How social media help Business?
  3. Establishing your online identity.
  4. Engaging your Audience.
  5. How to use Groups ,Forums ,etc.
  6. To know more Details about SMO

5. Social Media Marketing (SMM)

Facebook Campaign
  1. Creating paid campaigns in Facebook
  2. Audience targeting
  3. Bids & Budget strategies
  4. Page & Post boost
  5. Event promotions
  6. App promotions
LinkedIn Campaign
  1. Creating paid campaigns in Linkedin
  2. Audience targeting
  3. Bids & Budget strategies
  4. Create sponsored posts
  5. Create ads for website promotions
Youtube Campaign

6. Search Engine Marketing (SEM)

  1. Campaigns includes Google PPC , Linkedin ,Youtube Video ,Facebook Campaign.
  2. Benefits of Adwords compared to other Networks.
  3. Adword setup , Creating  , Planing , Deployment,etc.
  4.  To know more Details about SEM.

7. Conversion Optimizer

  1. Introduction to Conversion Optimization
  2. Conversion Planning
  3. Landing Page Optimization
  4. Engaging in a Dialog with Your Users
  5. Taking Action with Conversion Strategies
  6. PPC Conversion Strategies

8. Email Marketing

  1. Introduction to Email Marketing basic.
  2. How does Email Marketing Works.
  3. Building an Email List.
  4. Creating Email Content.
  5. Optimising Email Campaign.
  6. To know more Details about Email Marketing

9. Mobile SEO

  1. Understanding different devices
  2. Mobilegeddon- A mobile algorithm
  3. Deciding design patterns for mobile pages
  4. Signal your configuration to search engines
  5. Avoid common mistakes