7 Techniques to improve your app promotion for free
Everything You’ve Ever Wanted to Know About Building a Mobile App.
So you’ve made an App and it’s live on the App Store, how do you get people to download it right? getting downloads is about making sure your customers know about it, which means promotion and marketing! This doesn’t need to be an expensive, time consuming ordeal but just a few simple strategies that you can follow to get downloads. Here are 7 techniques you can implement straight away.
1. Online App Promotion!
With any new product, promoting it across all of your online channels is the first pitstop! This is an easy way to grab the attention of your current followers and establishes that your App is another addition to the overall brand experience.
Let’s start with your website, just as an example. Do you want your App to be an important feature of your business that everyone knows about? Of course you do.
Make your App a prominent feature on your homepage and combine it with creative and inviting copy-text and CTAs (Call-To-Actions) to tempt customers to download it. Including your App on your website’s homepage stresses the importance of it as part of your business. It makes the customer think they will miss out on something if they don’t download it. Check out our post on 16 Examples Of How To Promote Your App On Your Website for some great ideas.
2. Email Marketing
Send an email to your customers when you’ve launched your App, or just before, to get them excited about downloading your App. Even well after the launch, when you send emails out to customers, mention your app and any incentives about why they should download to encourage anyone who hasn’t to do so. Remember to include a link so they can download it easily.
3. Make Use Of Social Platforms
Promoting your App now on social media is a great way to engage with customers and get your content shared. To get the best results, you need to create a post that is really going to get your customers excited – be it through a competition, give away or the incentive of a discount or offer, keep pushing your App out to your followers continuously so it establishes your App as a core feature of your business.
Some additional ideas for social promotion could be to incorporate your App into your overall page branding, for example, in your Facebook Cover Photo or Twitter Header Image. Use this image to highlight features of your business so prospective customers know a bit about you by just looking at your social profile.
You can also regularly promote your App in your social media posts every time you create a new offer. Whether it’s an App feature video or an image of your App with a link to the download page, both of these will help in promoting your App to your audience and getting them to download it.
4. Don’t Forget To Promote In-Store
If you have a brick and mortar store make sure you create flyers, banners, window stickers or signs that tell your customers to download your App! Promote your App in your store by telling customers about it when they make a purchase, just like you would upsell a product or ask them how they are, just a simple “by the way, do you know about our App? You can get exclusive deals every month just by downloading it” is enough.
Ensure that your customers are aware of your App and why they need it on their smartphones.
5. Get Yourself Some Brand Ambassadors
Your current App users are the best people to convert into brand ambassadors. Customer referrals and word-of-mouth recommendations are a proven tactic and can work wonders for your business. People are more likely to trust reviews and recommendations from others human beings. It’s one of the most effective App promotion tactics, you’ve just got to get them talking!
Get them talking by providing them with a flawless App experience and some incentives for doing so. By promoting your App to their friends you can reward them for their efforts. It’s completely up to you whether you give them a complementary item or a discount off a particular service or product. It’s an ideal and proven way of winning new customers while rewarding your loyal customers for helping you out.
Allow your current customers to create referrals using a social share button, or sending an email or text message!
6. App Store Optimisation (ASO)
In a previous post, I spoke about Everything You Need To Know About ASO, but I’ll briefly cover it again here. ASO is the SEO of the App world! The more optimised your App store listing page is, in terms of App name, details, icon, design, ratings, etc, the higher you will rank in the App stores and the easier it will be to discover you.
Make sure your page is optimised to get the best chance of being discovered!
7. Become Their Favourite Loyalty Card
While mobile Apps are changing the way modern shoppers complete day-to-day tasks, physical loyalty cards are fading away fast. In addition to this, mobile users are becoming more picky with the Apps they download on their smartphones and use day in, day out. Therefore, for brands, it’s becoming more and more important to be a part of that process.
Your App needs to be compelling, something they are going to find great use for and use on a regular basis. Establishing your App as your brand’s loyalty card is a amazing tactic that works effectively for App promotion as well as customer retention.
Now, when this customer visits your store, or buys a product or service from you online, they can easily bring up your mobile loyalty card or special App-only offers and discounts. Customers can relax knowing that they don’t always need to have their physical loyalty card on them whenever they visit you.
Your App provides your business with so much potential for success, but you need to spread the word, otherwise no one will know about it. I hope the App promotion techniques I’ve outlined in this post give you a better understand of the best ways you can promote your App to get the users you want!